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BRIEF
The
Department of Business Administration (BA) was established
in 1993 as the first department under Yuan Ze University
College of Management. Despite its young age relative
to its counterparts in other universities, the Department
is ranked among the top BA departments in Taiwan according
to a recent public survey. The Department currently
consists of 20 faculty members with solid backgrounds
in various management areas, more than 500 undergraduate
students, and 55 graduate students. The Department offers
a Bachelor of Business Administration (BBA) and a Master
of Business Administration (MBA). The minimum credit
hours required for the BBA degree is 128 hours while
36 hours are required for the MBA, which include 36
course credits, 12 seminar credits, and a master thesis.
Our faculty aims to provide students with balanced training
in technical skills, specialized information, and practical
knowledge in managerial decision-making processes. Course
offering covers not only professional training in such
areas as operations, marketing, human resources, technology
management, and finance, but also in computers, foreign
languages, and the humanities. The Department’s main
objective is to produce business professionals who can
integrate theory and problem-solving abilities. The
Department currently offers four undergraduate programs:
1 |
Organization
and Human Resources Management |
2 |
Marketing
Management |
3 |
Electronic-Business
Management |
4 |
Innovation
and Science Management |
In addition, the Department offers four graduate programs:
1 |
Electronic
Commerce |
2 |
Innovation
and Technology Management |
3 |
Marketing
Management |
4 |
Organization
and Human Behavior Management |
Excellence in research and dedication to teaching and
providing services to the university community are the
missions of the Department. The Department focuses on
establishing domain know-how and expertise by integrating
various management disciplines to create values in both
business applications and academics. At this moment,
a number of projects are being conducted in 3C, financial
service, health care, and retailing industries. Furthermore,
a three-year project sponsored by the National Science
Council on e-business management and paradigms and a
four-year project sponsored by the Ministry of Education
on improving students’ communication and analytic skills
are currently underway. It is our goal to maintain the
BA Department at YZU as one of the best among all BA
departments in Taiwan and in Asia.
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