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| BASIC
PROFILE |
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| >研究興趣RESEARCH AREA |
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| 消費者行為 |
| 行銷研究 |
| 行銷管理 |
| 廣告學 |
| Psychology of Management |
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| >經歷PROFESSIONAL CAREER |
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| 長庚大學 專任助理教授 |
| 元智大學 專任助理教授 |
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| >學歷ACADEMIC BACKGROUND |
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| 美國哥倫比亞大學 心理學博士 |
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| >論文著述PUBLICATION |
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| Coference
Papers |
| 1.
Shen, Y. & Su, W. (2003). "Changing perceived
fit in brand extension evaluation: a case-based reminding
perspective." in the Proceedings of the Conference
of the Society for Consumer Psychology, February 2003.
New Orleans, USA. |
| 2.
Shen, Y. & Bei, L. (2003). "Cross-cultural comparisons
of brand personality in print media: the case of Mainland
China and Taiwan." in the Proceedings of the Conference
of Image and Advertising by the Society for Consumer
Psychology, February 2003. Seoul, Korea. |
| 3.
Shen, Y. & Chih, C. (2003). "The Effects of
Prepurchase Thinking about Cognition-Focus and Affect-Focus
on Product Value Judgment ". The 2nd annual conference
of contemporary marketing management research. Chung-Hsing
University, Taichung, Taiwan. |
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