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| >研究興趣RESEARCH
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消費者行為 |
銷售管理 |
市場策略 |
| 消費者關係管理 |
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| >學歷ACADEMIC
BACKGROUND |
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| 美國Purdue University消費者行為研究博士 |
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| >論文著述PUBLICATION(Click the title to open the list) |
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- Huang, Wenhao; Huang, Wenyeh; Diefes-Dux, Heidi; Imbrie, Peter K. (2006). A preliminary validation of Attention, Relevance, Confidence and Satisfaction model-based Instructional Material Motivational Survey in a computer-based tutorial setting. British Journal of Educational Technology, Mar2006, Vol. 37 Issue 2, p243-259
- Anderson, Rolph E.; Huang, Wen-yeh (Rene) (2006). Empowering Salespeople: Personal, Managerial, and Organizational Perspectives. Psychology & Marketing, Feb2006, Vol. 23 Issue 2, p139-159
- Dubinsky, Alan J.; Nataraajan, Rajan; Huang, Wen-Yeh (2005). Consumers' moral philosophies: identifying the idealist and the relativist. Journal of Business Research, Dec2005, Vol. 58 Issue 12, p1690-1701
- Dubinsky, Alan J.; Nataraajan, Rajan; Wen-Yeh Huang (2004). The Influence of Moral Philosophy on Retail Salespeople's Ethical Perceptions. Journal of Consumer Affairs, Winter2004, Vol. 38 Issue 2, p297-319
- Wen-yeh Huang; Schrank, Holly; Dubinsky, Alan J (2004). Effect of brand name on consumers' risk perceptions of online shopping. Journal of Consumer Behaviour, Oct2004, Vol. 4 Issue 1, p40-50
- Huang, W.Y., Kim, B.M., Lim, H. J., & Xuh, W. T. (2004). Taking the web for a test drive: The impact of e-technology on the automotive industry. In P. Duparcq, S. Ord, M. Ae, and S. Kristen (eds.). The Effect of E-Enabling Technologies on Industries: Krannert Technology Forecast 2004-2006, pp. 45-60. IN: 65 Krannert School of Management.
- Huang, W.Y. & DeVaney, S. A. (2002). Attitudes towards using installment credit for luxury expenditures. Consumer Interest Annual, 48.
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- Huang, W. Y., Dubinsky, A. J., & Nataraajan, R. (2005). Ethical perceptions in the retail buyer-seller dyad: Do they differ? Manuscript submitted for publication
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- Huang, W.Y. & DeVaney, S. A. (2002). Attitudes towards using installment credit for luxury expenditures. Presented in the 48th annual conference of American Council on Consumer Interests in Los Angeles.
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