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| BASIC
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| >研究興趣RESEARCH AREA |
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| 國際行銷 |
| 策略管理 |
| 人力資源 |
| 行銷管理 |
| 管理科學 |
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| >經歷PROFESSIONAL CAREER |
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| 臺灣大學 管理學院教授兼院長 |
| 政治大學 企管研究所教授兼所長 |
| 新加坡大學 行銷主任 |
| 長庚大學 管理學院院長 |
| 美國詹姆斯梅迪生大學 管理與行銷系客座教授 |
| 高雄銀行 董事長 |
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| >學歷ACADEMIC BACKGROUND |
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| 美國密西根大學 企管博士 |
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| >論文著述PUBLICATIONS(Click
the title to open the list) |
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| 1. “The Influence
of Family Structure and Value on Business Organization
in Oriental Culture: China and Japan”, Proceedings
of the International Conference,Academy of InternationalBusiness,Singapore,
June14- 16,1984, pp.754-768 |
| 2. “A Behavioral
Study of Household Electricity Conservation in Singapore”,
a paper presented inthe 1985 Academy of Marketing Science
Annual Conference.Miami Beach, Florida. May 22-25.
1985 |
| 3. “The Use of
Semantic Differential in Country-of-Origin Studies:
Some Methodological Issue”.Proceedings of the American
Marketing Association's International Conference. Singapore.June
16-28. 1986, pp.286-291 |
| 4. “Interpersonal
Relationships Among Family Members in the Chinese Family
Firm as a Function of Generation”, Proceedings of The
Inaugural Meeting of the Southest AsiaRegion, Academy
of International Business, Taipei, June 26-28, 1986,
pp.90-100 |
| 5. “Entrepreneuial
Firms and Economic Development in Taiwan”, a paper
presented in XIIthAnnual Conference & Symposium
on evelopment, Association of Development FinancingInstitutions
in Asia and the Pacific.Taipei, May 8-13, 1989. |
| 6. “Entreprenerial
and the Motivational Effect of Family in Taiwan”, a
paper presented for International Conference on Culture
Change in Postwar Taiwan. Co-sponsored by NationalTaiwan
University and University of Washington, Seattle, Washington,
April 9-14, 1990. |
| 7. “From Family
Business to Professionally Managed Firms: The Taiwan
Experience,” a paper presented in the First World Chinese
Entrepreneurs Convention. Singapore, August 10-12,1991. |
| 8. Co-author with Horng,Chuen
Jyi, “Corporate Culture of Foreign-Owned Firms in Taiwan:
A Comparative Study”, a paper prepared for the 1992
International HRD Training and Development Conference,
Taipei, September 7-10, 1992. |
| 9. “The Development
Strategies of the Medium- and Small- Sized Enterprise
in Taiwan and the Roles of Government”, a paper prepared
for the APEC Trade Promotion Training Program,Asian
Pacific Economic Cooperation, Manila, February 23-26,
1993. |
| 10. “Business Strategies
in the New Competitive Era”, a paper presented at the
Pan-Pacific Professional Management Conference, Taipei,
November 23-27, 1995. |
| 11. “Entrepreneurship
and the Motivational Effect of Family in Chinese Taipei”,
1995 APECSymposium on HRD for SMEs Toward 21st Century,
Taipei, Taiwan, Nov.8-10, 1995. |
| 1. “Organizational
Climate and the Adoption of New Marketing Techniques
by Exporters in a Training Setting”,National Chengchi
University University Journal.v.30 (December 1974),
pp.102-122 |
| 2. “Patterns of
Work Goal Importance: A Comparison of Singapore and
Taiwanese Managers”,Asia Pacific Journal of Management.v.4,
n.3 (May 1987), pp.152-166 |
| 3. (coauthor: Ming-Je
Tang) “Comparative Industrial Policy：France, Japan,
and the Republic of China (ROC)”, in Management : An
International Comparative Perspective. ed. By Smir
T. Ishak. Littleton.MA. 1989, pp.81-90 |
| 4. Coauthor with
Horng,Chuen Jyi, “Corporate Culture and Its Interaction
with the National Culture”,APO Productivity Journal,
v.1, n.1 (May 1993), pp.134-152 |
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