元智企管-專任教師

Lin, Yu-Tse and Kang-Ning Xia (2009). “The Relationship between consumer guilt and product categories,” The Association for Consumer Research Asia-Pacific Conference, AP-ACR.
Xia, Kang-Ning and Yu-Tse Lin (2009). “The Effect of Mood on Advertisements Attitude and Recall--Separating Arousal from Valence,” The Association for Consumer Research Asia-Pacific Conference, AP-ACR.
Xia, Kang-Ning and Yu-Tse Lin (2008). “Mood Awareness and Brand Extension,” The Association for Consumer Research Annual North American Conference, Association for Consumer Research, ACR.
Xia, Kang-Ning and Yu-Tse Lin (2008), “The Effects of Consumers' Moods on Brand Extension,” 15th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies, EIRASS.
Lin, Yu-Tse and Kang-Ning Xia (2008), “The Relationship between Consumer Guilt and Self-concept,” 15th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies, EIRASS.
Lin, Yu-Tse and Kang-Ning Xia (2007), “Cognitive Age and Fashion Consumption,” The Association for Consumer Research Annual North American Conference, Association for Consumer Research, ACR.
Bei, Lien-Ti and Kang-Ning Xia (2007), “Consumer Fantasy and Fantasy Consumption,” The Association for Consumer Research Annual North American Conference, Association for Consumer Research, ACR.
Xia, Kang-Ning and Yu-Tse Lin (2007), “The Relationship between Approach and Avoidance Goal Orientation and Salespeople’s Performance,” Academy of Management Annual Meeting, Academy of Management, AOM.
Xia, Kang-Ning (2007), “The Influence of Culture on the Entry Mode of Multinational Enterprises and Network Mobility,” 27th Strategy Management Society Annual International Conference, Strategy Management Society, SMS.
Xia, Kang-Ning and Yu-Tse Lin (2007), “Supervisors’ Feedbacks, Salespeople’s Goal Orientations, and Job Performance,” 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies, EIRASS.
Lin, Yu-Tse and Kang-Ning Xia (2007), “Cognitive Age, a Mediatory Role between Fashion Attitude and Fashion Behavior – A Test of Competing Explanations,” 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies, EIRASS.
Xia, Kang-Ning (2006), “Effect of Mood on Information Processing Style and Consequent Purchasing Decisions,” The Association for Consumer Research Annual North American Conference, Association for Consumer Research, ACR.
Xia, Kang-Ning (2006), “Which One is More Attractive? A Pile of Small Gifts vs. A Big Whole Gift Set,” 13th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies, EIRASS.
Xia, Kang-Ning and Lien-Ti Bei (2006), “The Effects of Moods on Consumers’ Cognition of Product Attributes,” 25th Annual Advertising & Consumer Psychology Conference, Society for Consumer Psychology, SCP.
夏康寧、黃增隆 (2005)，「網路媒體屬性的重視程度與之決風險對網站中程度的影響」，2005兩岸商業管理研討會, 國立台北科技大學.